Bloomberg Trading Solutions is an enterprise-grade software suite for traders that helps with front-end portfolio, inventory, sales and trading solutions and middle & back office operations. Basically, it makes their jobs a whole lot easier.
The problem was that traders had never heard of Trading Solutions. This product could potentially make them millions in the market, but they didn't know it.
To get the word out we created Labyrinth, a four week long game to promote Trading Solutions. Each week, we launched 10 challenging levels for them to conquer. Along the way, they could activate power ups to help them out. The power ups represented the product benefits of speed, transparency, and optimization in the market. The game appealed to their extremely competitive nature, letting traders experience the world of Trading Solutions instead of just reading about it.
The problem was that traders had never heard of Trading Solutions. This product could potentially make them millions in the market, but they didn't know it.
To get the word out we created Labyrinth, a four week long game to promote Trading Solutions. Each week, we launched 10 challenging levels for them to conquer. Along the way, they could activate power ups to help them out. The power ups represented the product benefits of speed, transparency, and optimization in the market. The game appealed to their extremely competitive nature, letting traders experience the world of Trading Solutions instead of just reading about it.
AN AD WITHIN AN AD
